Sven De Meyere

Fractional CMO for
B2B SaaS companies

About me

10 years of global marketing leadership experience in SaaS companies ranging from $1MIO to $100MIO ARR.

Some of the companies I worked with

And 32 other collaborations…

How does working with a fractional CMO look like?

Not very different from having a full-time CMO on board.
I will be working 1-3 days per week (depending on the required commitment). These are not fixed days, so I’ll still be involved every day through team meetings, 1-on-1s with the team, Exec meetings, async communication through Slack or email, desk work, etc..

I’ll represent the marketing department in the board & exec meetings, lead the team on a daily basis, take end-responsibility over the budget & KPIs and in general drive the go-to-market vision of the company.

Benefits of hiring me as a fractional CMO

Flexibility

Immediate availability, for how long you need and how intensively you need it. No long-term upfront commitment needed.

Experience

I’ve seen how good (and bad) looks like. After working with 30+ SaaS companies, I know what works and what doesn’t.

Network

I can easily tap into my extensive network of founders, VCs, suppliers & extraordinary talent to help you accelerate.

Speed

I can provide you and your team the shortcuts that I’ve learned over the years, with little to no ramp-up time.

Unbiased insights

No politics involved. You’ll hear the things you need to hear, not only the things you want to hear.

Sparring partner

I love being a sparring partner to the CEO and bring an outside perspective on the entire organisation.

Read more

The tyranny of OR

Over the past few years, I’ve had the privilege of working alongside leadership teams across 30+ B2B SaaS organizations. One key trait that truly sets exceptional leaders apart? They don’t fall prey to the “tyranny of OR.” What’s that, exactly? It’s the limiting belief that certain goals can’t be pursued simultaneously. Leaders who get trapped … Read more

Hope is not a strategy

Almost every founder I meet will passionately claim they’ve created the “best” product in their niche. They’re quick to list USPs, but often without the “U”. They revel in their victories, boasting about deals won against competitors. Yet, when they face a setback, the blame shifts to prospects who “just didn’t get” why their solution … Read more

Using AI should not be your USP

“Introducing our light-filtering ocular shields, crafted with polarized lenses embedded in a sleek, aerodynamic frame, designed to reduce photonic wave interference for enhanced visual clarity.” “This writing instrument utilizes a revolutionary rolling ball mechanism, dispensing a water-based viscous ink for a smooth and uninterrupted script, encased in a sleek, cylindrical barrel.” “Experience nocturnal comfort with … Read more

Gauging aligning between your sales & marketing team

Looking for a quick method to assess the alignment between your sales and marketing teams? Ask your marketing/revops team about the definitions of various lead stages in your CRM funnel, and then compare these with the interpretations held by your sales leadership. I guarantee you that there’s a significant discrepancy in their understanding of key … Read more

4 telltale signs that your VP marketing isn’t very data-driven

Using vanity metrics They report on vanity metrics like CTR, bounce rate, time on site, pages per visit, etc.. These metrics are not leading indicators of success by any means. Any of these metrics going up or down could either be explained as a good or a bad thing. Reporting on these is usually done … Read more

Interested to work with me?

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