“Introducing our light-filtering ocular shields, crafted with polarized lenses embedded in a sleek, aerodynamic frame, designed to reduce photonic wave interference for enhanced visual clarity.”
“This writing instrument utilizes a revolutionary rolling ball mechanism, dispensing a water-based viscous ink for a smooth and uninterrupted script, encased in a sleek, cylindrical barrel.”
“Experience nocturnal comfort with our interwoven fabric sleep covers, featuring a high thread count for maximum softness and thermoregulation properties to maintain optimal sleep temperature.”
“Experience the pinnacle of precipitation protection with our cutting-edge canopy structure, composed of waterproof synthetic fabric, supported by an intricate framework of collapsible aluminum ribs.”
…
You probably wouldn’t describe sunglasses, a pen, bed sheets or an umbrella like this. Your end-users don’t really care about the underlying technology. They care about the problem it solves for them.
Yet, this is exactly what so many companies are doing these days when they’re using AI as main USP in their messaging. Everyone is using AI nowadays, so what’s the UNIQUE selling point, exactly?