Over the past few years, I’ve had the privilege of working alongside leadership teams across 30+ B2B SaaS organizations. One key trait that truly sets exceptional leaders apart? They don’t fall prey to the “tyranny of OR.” What’s that, exactly? It’s the limiting belief that certain goals can’t be pursued simultaneously. Leaders who get trapped … Read more
Almost every founder I meet will passionately claim they’ve created the “best” product in their niche. They’re quick to list USPs, but often without the “U”. They revel in their victories, boasting about deals won against competitors. Yet, when they face a setback, the blame shifts to prospects who “just didn’t get” why their solution … Read more
“Introducing our light-filtering ocular shields, crafted with polarized lenses embedded in a sleek, aerodynamic frame, designed to reduce photonic wave interference for enhanced visual clarity.” “This writing instrument utilizes a revolutionary rolling ball mechanism, dispensing a water-based viscous ink for a smooth and uninterrupted script, encased in a sleek, cylindrical barrel.” “Experience nocturnal comfort with … Read more
Looking for a quick method to assess the alignment between your sales and marketing teams? Ask your marketing/revops team about the definitions of various lead stages in your CRM funnel, and then compare these with the interpretations held by your sales leadership. I guarantee you that there’s a significant discrepancy in their understanding of key … Read more
Using vanity metrics They report on vanity metrics like CTR, bounce rate, time on site, pages per visit, etc.. These metrics are not leading indicators of success by any means. Any of these metrics going up or down could either be explained as a good or a bad thing. Reporting on these is usually done … Read more